AD FORMATS
Standard shapes, standard honesty.
Every format here is an IAB standard, which means it fits real layouts, respects viewability thresholds and renders through one of five delivery pipes: JS tag, Prebid, OpenRTB 2.6, VAST or plain XML.
01 DISPLAY & BANNER
The sizes buyers already speak.
Billboard
970 x 250 Top-of-page anchor JS TAGLeaderboard
728 x 90 Header standard JS TAGMedium rectangle
300 x 250 In-content workhorse JS TAGHalf page
300 x 600 High viewability JS TAGSkyscraper
160 x 600 Sidebar rail JS TAGMobile banner
320 x 50 / 100 Sticky or inline JS TAGMobile rectangle
300 x 250 In-feed JS TAGHalf-page mobile
300 x 500 Scroll anchor JS TAG02 VIDEO
Six placements, two delivery modes.
| PLACEMENT | DURATION | CONTEXT | DELIVERY |
|---|---|---|---|
| In-stream preroll | 6 / 15 / 30s | VAST, before content | VAST / XML |
| In-stream midroll | 15 / 30s | VAST pods, breaks | VAST / XML |
| Out-stream | auto, in view | Inside article flow | VAST / XML |
| Interstitial | full screen | App transitions | VAST / MRAID |
| CTV in-stream | 15 / 30s | SSAI stitched | SSAI |
| Rewarded | 15 / 30s | User opt-in | VAST |
EVERY VIDEO PLACEMENT REPORTS IMPRESSIONS, STARTS, QUARTILES, COMPLETIONS AND CLICKS BACK TO THE CONSOLE, TEN MINUTES AFTER THEY HAPPEN.
03 DELIVERY PIPES
One creative standard, five ways in.
JS tagasync, GPT-compatible, lazy loaded
Prebidadapter with per-placement floors
OpenRTB 2.6full bid objects, JSON
VAST2.6 to 4.3, client and server side
XMLplain endpoints for apps and TV
Formats are the easy part. The demand is the point.
Every size above plugs into the same curated auction. Pick the shapes, we bring the buyers.