Filtered before your bid is asked for.
Brand safety on this network is structural, not a checkbox: supply enters only through vetted publishers above one million monthly pageviews, chains are verified, and every impression passes pre-bid screening before the auction sees it.
Keep the junk out before it costs anyone money.
Structural
The supply pool itself is the first filter. One million monthly pageviews minimum, thousands of vetted publishers, direct relationships. Most of the internet's junk never gets a seat at this table.
Automated, pre-bid
Every impression is screened for MFA patterns, arbitrage signatures and chain integrity before bidding opens. Blocking at this stage costs bidders nothing and publishers nothing but the junk revenue.
Per-campaign
Category controls aligned to the IAB Content Taxonomy 3.0, plus block and allow lists per campaign. Different buyers, different rules, one pipeline enforcing both.
Every decision leaves a receipt.
Filtering is logged end to end: which impression, which stage, which rule, what would have happened. Publishers can see what was filtered from their placements and why, buyers can see what never reached them. Disputes end quickly when both parties hold the same log.
Brand safety FAQ.
The IAB Content Taxonomy 3.0, so category signals map cleanly to what DSPs and verification partners already speak.
Yes. Category rules, block lists and allow lists are set per campaign and per deal. A news campaign and a family app campaign can run through the same auction with entirely different guardrails.
By pattern, not prejudice: page behavior, refresh signatures, ad density and click-flood shapes are scored pre-bid. Sites that exist to serve ads to themselves score out and are filtered before the auction opens.
Clean supply is cheaper than cleanups.
Tell us the categories and the lists. The pipeline enforces them on every impression, every day.